HRWC Offers Complimentary Fitness Books for Michelle Obama’s “Get Moving” Campaign


Bozeman, MT (PRWEB) March 04, 2013

Almost two years ago Rusty Squire authored the book “How To Successfully Use A Heart Rate Monitor” for the Heart Rate Watch Company as a free book to be given away to customers.

“The results have simply been outstanding”, says Squire. He adds, “We had a doctor in Washington lose over 40 pounds after he purchased a Polar FT60 and we get calls and e-mails almost every few days from somebody that has a positive story about how the book impacted their life, helped them lose weight or helped them get in better shape”.

The company sells Polar heart rate monitor units, Garmin GPS watches and a host of fitness measurement tools, including those for iPhones.

COMPLIMENTARY FOR ALL

“This book has transcended being about promoting our business because the level of customer loyalty and the stories this has engendered just make us feel proud that people are having such success with it”, says Squire. He adds, “We always felt that selling customers a heart rate monitor without the tools to use it properly was no way to run a business”.

THE SECOND BOOK

Squire wrote a second book last year entitled, “How To Elevate Fitness With Strength and Interval Training”. “This book takes folks that have gone through the aerobic base building and shows them how to ratchet their fitness up significantly, so its the perfect follow-up to the first book”, says Squire.

Of course the second book, “How To Elevate Fitness With Strength and Interval Training” is also a complimentary download at the company’s website.

HEART RATE MONITORS FOR NEWBIES

Squire penned a third book last year as well entitled, “Heart Rate Monitors For Newbies”. “This book was an explanation of how heart rate monitors work, what information you need to gather and how to select one”, says Squire.

“Since First Lady Michelle Obama is having a fireside chat to create a national conversation about fitness this week we felt it would be an excellent opportunity to get some good information in the hands of people that would like to improve their health”, says Squire. He adds, “We included the “Evolution of Mom Dancing” video because, hey, any moving is better than no moving”.







BuyCostumes.com Official Presidential Mask Poll Offers Up Tricks and Treats for the 2012 Election Season


New Berlin, WI (PRWEB) August 31, 2012

For the past two primaries, they’ve also predicted the party nominees this year Mitt Romney finished with 21% of the overall vote.

On August 27th, 2012, BuyCostumes.com started tracking mask sales for the Vice-Presidential candidates, Joe Biden and Paul Ryan. Romney better hope that Ryan adds an additional level of popularity to his candidacy because according to the current poll results, Barack Obama has a rather significant lead. If the election took place today, Obama would be the clear winner with 62% of the votes!

How influential is the Vice Presidential nominee on the overall election? Looking at only presidential candidate mask sales from 2008, Obama would have won the election with 58% of total mask sales. Factoring in the sales of Sarah Palin and Joe Biden masks, however, brought the race much closer (and much more in line with the actual popular vote) – Palin outsold Biden 5 to 1.

Will Ryan have the same effect on Romneys campaign? BuyCostumes.com will be tracking the outcome of the election through sales of the new VP candidates masks at BuyCostumes.com/PresidentialMaskPoll.

Vote early, vote often! Go to BuyCostumes.com/PresidentialMaskPoll to cast your vote and buy your candidate into office.

About BUYSEASONS, Inc.

Founded in 1999, BUYSEASONS, Inc. is the leading online retailer of costumes, accessories, party d

From Manners to Mans Best Friend Latest Issue of PS: Political Science & Politics Offers a Diverse Lineup of Research and Commentary

(PRWEB) July 03, 2012

Published by Cambridge University Press for the American Political Science Association, PS is the only quarterly professional news and commentary journal in the field of political science. The July edition offers fascinating articles on:

Rudeness in public life

In a six-article symposium, Political Civility, eight authors put incivility in politics in the spotlight, holding political leaders, campaign consultants, the media, and voters themselves to account for defaulting to a position of rudeness and entrenchment that undermines useful compromise. A common theme is that current levels of incivility are troubling and are preventing much-needed bipartisanship in the face of the nations problems. Although many established politicians regularly demonstrate an aptitude for civility, the medias focus on conflict has led to a substantial cohort of voters who are trained to respond to the rude, uncompromising face of politicians, pushing the dream of a politics of compromise even further away.

Unleashing the pet-factor

The way presidents use their pets to communicate with the nation and strengthen their position is examined in Unleashing Presidential Power: The Politics of Pets in the White House. Authors Forrest Maltzman, James Lebovic, Elizabeth Saunders, and Emma Furth demonstrate that pets can be both an important power center in the White House and a crucial part of a presidents strategy to engage the public. The authors outline the conditions under which presidents are most likely to trot out their four-legged friends and show that presidents give much careful thought to when to conduct a dog and pony show. In times of war or scandal, dogs are welcome public companions, but in periods of economic hardship they are best left in the kennel.

Obamas GLB backlash?

How much Obama owes to the gay, lesbian, and bisexual (GLB) vote and how much they may punish him for failing to pass employment laws to protect them come under discussion in President Obama and Gay Rights: The 2008 and 2012 Presidential Election. Mary McThomas and Robert Buchanan examine the past role and potential impact of GLB voters in the 2008 and 2012 presidential elections to assess fluctuations in support for the Democratic Party by GLB voters. They estimate how much the GLB vote counted toward Obama’s victory margin in battleground states and argue that, with the Obama Administration’s failure to pass the Employment Non-Discrimination Act, the president could be held accountable in the 2012 election for failing to protect GLB people from job discrimination.

Getting it Right in Left-dominated higher education

In Diversifying the Academy: How Conservative Academics Can Thrive in Liberal Academia, two Republican political scientists, Robert Maranto and Matthew Woessner, take on received wisdom that conservative academics face severe discrimination in a higher education world dominated by left leaning professors. Exploring emerging research and drawing on their own experiences, Maranto and Woessner find a more complex picture, arguing that conservative intellectuals can survive and even thrive (at least in political science). They go on to recommend steps that right leaning faculty can take to avoid needless political conflict and work happily in a profession largely dominated by the Left.

Women publish but still perish on the academic ladder

The well-known academic mantra, publish or perish holds true in political departments up and down the United States except if you are a woman ambitious to move from assistant to associate professor. This is the shocking finding of Vicki Hesli, Jae Mook Lee, and Sara McLaughlin Mitchell outlined in their article Predicting Rank Attainment in Political Science: What Else Besides Publications Affects Promotion? The trio present research that substantiates publish or perish but with the notable exception of the movement of women up a ranking system where they found that men have a significant advantage in gaining tenure. Analyzing the main factors that have a bearing on climbing the ladder in political departments, they uncovered no discernible link among women between the number of publications they have produced and the likelihood of their being an associate professor. Hearteningly, they also found that those women who survive the tenure process are as likely as men to move up the academic ladder to full professor.

It all makes for great reading, says PS Managing Editor, Barbara Walthall, and thats not all:

We also have some superb reports on an analysis of polls that show that 25% of Americans think President Obama is Muslim, an examination of a growing trend of class disparities in youth voting, and the findings of a 13-year study comparing online and traditional learning.

Its a really intriguing collection of timely articles, for specialist or nonspecialist,that are both interesting and exceptionally timely!

ENDS

Notes to Editors

For further information or to arrange interviews please contact Michael Marvin, Marketing Associate, Journals, Cambridge University Press, Americas on (001) 212.337.5041 or at mmarvin(at)cambridge(dot)org

About the American Political Science Association

PS is published by Cambridge University Press on behalf of the American Political Science Association (APSA), the leading professional organization for the study of political science. The APSA promotes scholarly research and communication, domestically and internationally, encourages the application of rigorous ethical and intellectual standards in the profession and serves the public by disseminating research and supporting people to be effective citizens and political participants.

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Its extensive peer-reviewed publishing lists comprise 45,000 titles covering academic research, professional development, over 300 research journals, school-level education, English language teaching and bible publishing.

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